branding
Design Concept
Gradually rising line sybolising a relationship of growth and progression between Dropshot and their clients.
Dropshot:
Brand Identity
I developed a cohesive brand identity for social sports creative agency Dropshot. The visual identity is built around a subtle, minimalist aesthetic with an elegant sophistication.
Final deliverables included a set of customizable social media templates for Instagram and LinkedIn, website asset templates and a figma presentation template.
Branding
Visual Identity
Social
Typography
Image Manipulation
Presentation Design
Design Concept
Blue, black and white are Prime Video's primary colours but we added soft eye-catching gradients to the style guide to give the social content a youthful GenZ appeal.
Prime Video UK
Social Styleguide
Prime Video Tasked us with creating a fresher, more youthful look to their instagram feed. They wanted their social content to feel bold, rebellious and disruptive. We provided a social style guide that rejected perfection, while connecting with their GenZ community and reflecting their nerdy superfan nature. We created thumb-stopping social assets that expanded the world of Prime Video’s titles and characters.
Art Direction
Social
Branding
Visual Identity
Typography
Image Manipulation
Social
Lovestruck High
Social Brand Identity Concept
Social visual identitity concept that was pitched to Prime Video UK for dating/reality series Lovestruck High.
In order to communicate effectively with the show’s diverse gen-z audience, the visual identity utilised a vibrant colour pallete, while also giving a nod to the world of 90s American highschools.
A logo for the show was created as well as a striking key visual, Instagram GIF stickers and a suite of American high-school related social assets that were packaged up in the brand identity.
Art Direction
Branding
Visual Identity
Social
Typography
Key Art Design
Logo Design
DrxxmCloud
Visual Identity
Visual identity/branding for independent music collective “DRXXMCloud”, rolled out across social and digital platforms and merchandise.
I designed the visual identity to be impactful across social media. The combination of colour, typography, image treatment, layout and graphical elements creates a disruptive, unique presence on platforms like Instagram while translating the DrxxmCloud sound into visual language.
I created a logo for the brand that is embodies music and maintains legibility when scaled down.
Social
Logo Design
Branding
Brand Identity
Typography
Image Manipulation
Mock-ups
Lego Duplo
Social Campaign
I worked on a social campaign for Lego Duplo designed to educate parents of toddlers about the developmental benefits of play. The campaign highlighted how building with Duplo bricks can be a valuable tool for stimulating toddlers’ minds. It featured a suite of interactive Instagram games and puzzles, encouraging parents to engage their little ones in fun and educational activities.
Branding
Illustration
Typography
Image Manipulation
Social
Castore
Social Styleguide
I created a social styleguide for sportswear brand Castore.
As part over a wider brand refresh, the client tasked us with focusing specifically on the brand’s tone of voice and visual identity across social media.
A dynamic, clean, and consistent look was implemented across all Castore's social content, utilizing bold typography, engaging imagery, and simple layouts.
Social
Branding
Brand Identity
Typography
Image Manipulation
Mock-ups
Formidable
Brand Refresh
Part of the brand refresh fo creative agency Formidable, I was briefed to elevate the existing branding with more creative usage of the logo icon, colour palette and typography.
Branding
Visual Identity
Social
Typography
Image Manipulation
Mock-ups